Dig-It Excavating
Some Company History
Beginning in 2005 Dig-It Excavating grew with the internet generation. Focussed on clean, clear communications, transparent posts on facebook and youtube videos, Dig-it Excavating quickly gained the reputation as being the premiere service option in the excavating industry
Defining the Brand
The Dig-It brand is professional, clean with an emphasis in customer service. It may not be the cheapest option, but if you want the job done right and have the company stand behind their work, Dig-It Excavating is that go-to company. The Brand began with the Shovel Logo and the 100% satisfaction guarantee seal. All advertising featured the owner/service professional that would actually perform the work.
Client Requirements
The client wanted a brand that would be adaptable for social media as well as for equipment, easy access to contact information was also necessary. Have Personality built in the brand so that in some way people could understand, leave better educated and make a prepared decision on what must happen next for their project.
Execution
When Dig-It began the phonebook was the advertising of choice. Dig-It Excavating challenged that thinking and wanted to branch out in different channels of advertising, this included give-aways like t-shirs and hats, website, facebook advertising, adwords with google, youtube video ads, tv spots, radio, place mats, a well designed vehicle fleet etc...
Conclusion
Dig-It Excavating has maintained sustained growth year after year, this obviously isn't just reflective of advertising but of the company having clear goals, a plan of execution, and the where with all to get it done. The Dig-It Excavating brand isn't just an image for the company it's how the company works, and that connects with a satisfied customer base.
Client
Dig-It Excavating
Mediums
Design, Illustration, Print, Web, Video, TV, Radio, Apparel